4 Ways To Use Facebook Custom Audiences to Optimize Your Facebook Ads

If you’re a business in the 21st century, chances are that you are using social media marketing strategies to build brand awareness, engage with your community, get leads, and turn those leads into paying customers. 

Most businesses are beginning to realize the benefits of advertising on Facebook. With over 1.7 billion Facebook users (and that number is continuing to grow every day), your audience is hiding somewhere on Facebook; you just have to learn the best marketing practices so you can find them while getting the biggest bang for your buck.

One of the best practices I’ve found for advertising on Facebook that alway helps me increase my ROI is using Facebook Custom Audiences. There are several ways to use the Custom Audiences feature to be a FB Ninja and target people who have expressed interest in your brand, products, or content.

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5 Mistakes That Are Sabotaging Your Facebook Ads Campaign

5 Mistakes That Are Sabotaging Your Facebook Ads Campaign

In a time where the number of users on social media is growing exponentially, relevant businesses must include social media marketing as part of their marketing strategy. 

There are currently 1.5 billion users on Facebook, close to half a billion on Instagram, Snapchat has X, & Pinterest has X. And all of these numbers are growing daily. 

Therefore, it is essential for the modern day businesses to use social media to attract new customers and grow their businesses.

One of the most powerful social media tools in business is Facebook ads. If used correctly, using Facebook Ads can help you explode your business. However, if you just throw money at Facebook ads without understanding the best practices for Facebook ad campaigns, you could blow through a lot of money and see no real ROI {Return on Investment}.


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Why You Need A Facebook Pixel On Your Website

As social media is rapidly growing, so is the number of businesses advertising on different social media platforms. Most companies, smaller and larger, have added or are in the process of adding social media strategy to part their marketing plan. 

When it comes to Facebook marketing, Facebook gives advertisers different tools to help them run successful campaigns. From "audience insights" to the "Facebook pixel,” if we use these tools properly we are able to learn a lot about our target market as well as serve the right people our ads. 

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How To Create A Lead Magnet That Your Target Market Will LOVE

Email marketing. Two words that can have a huge impact on your business. Email is a great way to communicate with your community, tell stories, and launch new products or services.

Most marketers agree that your list is one of your biggest assets in business. So if building an email list is so important, how do you get started!?

One of the number one techniques today that major entrepreneurs, brands, and businesses use to grow their email list is offering a piece of free value (or a lead magnet) in exchange for an email address. So how do you decide what kind of lead magnets to create in order to attract your ideal audience?

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